Projects – Use cases

We are proud to announce that we recently finished a big project in Bulgaria. The business had the following challenges:

  • Business producing text books for the larger part of the country students from age 6 until 18
  • Government sponsored and highly regulated business
  • Large competitors using CRM systems for over 2 years were much more advanced in marketing and sales.
  • Database of over 5000 ¬†business customers for B2B and over ¬†100 000 end users for B2C customers.
  • Encapsulated market with only a few competitors on one side and many competitors on another.
  • Unclear strategy for the future.
  • Including tenders and regular sales business cases.
  • Business run on paper and Excel.