We are proud to announce that we recently finished a big project in Bulgaria. The business had the following challenges:
- Business producing text books for the larger part of the country students from age 6 until 18
- Government sponsored and highly regulated business
- Large competitors using CRM systems for over 2 years were much more advanced in marketing and sales.
- Database of over 5000 business customers for B2B and over 100 000 end users for B2C customers.
- Encapsulated market with only a few competitors on one side and many competitors on another.
- Unclear strategy for the future.
- Including tenders and regular sales business cases.
- Business run on paper and Excel.