We are proud to announce that we recently finished a big project in Bulgaria. The business had the following challenges:

• Business producing text books for the larger part of the country students from age 6 until 18
• Government sponsored and highly regulated business
• Large competitors using CRM systems for over 2 years were much more advanced in marketing and sales.
• Database of over 5000  business customers for B2B and over  100 000 end users for B2C customers.
• Encapsulated market with only a few competitors on one side and many competitors on another.
• Unclear strategy for the future.
• Including tenders and regular sales business cases.
• Business run on paper and Excel.